Raw Design for Everyday Wear

Discover G-STAR watches and jewellery, featuring architectural shapes, industrial details and urban essentials designed for a modern lifestyle.

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EST. 1989 / Amsterdam

Innovation in Denim

The Philosophy
of Raw

Since 1989, G-STAR has pushed the boundaries of denim design. Built around the idea of “Just the Product”, the brand combines street edge, technical construction and a raw approach to materials. This same design mindset now shapes G-STAR watches and jewellery: structured, functional and made for everyday urban life.

Discover the products

3D Design

Engineered shapes and construction details inspired by G-STAR’s denim heritage.

Raw Identity

A clean, industrial look built around structure, utility and everyday wear.

BRANDFIELD x G-STAR

URBAN JEWELRY

From subtle accents to statement pieces. Our collection combines raw, industrial textures with refined craftsmanship for the modern city dweller.

The signature series

Floatcore

Designed to be worn daily for years, featuring a patented industrial closure system.

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Dualshield

Minimalist aesthetics combined with technical precision.

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Incisio

Sharp lines and deep engravings. An ode to industrial metalworking.

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BRANDFIELD x G-STAR

SIGNATURE WATCHES

Inspired by architecture, utility and innovation. G-STAR watches bring together bold shapes, technical construction and everyday functionality in designs made for modern city life.